Building The Industry

In 1987, while continuing to build its full-service marketing firm, LUBICOM began the process of building Kosherfest into one of America’s leading food trade events. But first it would have to coalesce and cultivate all segments of an industry that practically did not exist.

LUBICOM brought together the huge American food icons with the small family-owned ethnic businesses that had become a basic staple of American Jewish life. Through exhaustive research, LUBICOM Kosher was the first to produce a profile of the kosher consumer, finding that kosher was highly popular with many groups other than the core group of Jews who observe the dietary laws. It also created the publication Kosher Today, which grew into the highly successful on-line newsletter.

LUBICOM became the spokesman for kosher and is profiled in dozens of media outlets every year. Through aggressive promotion and careful implementation, it developed Kosherfest into the premier kosher event in America, with hundreds of exhibitors and thousands of visitors each year. The signature event was a driving force in the explosion of the kosher food business, now an international multi-billion dollar industry. The success of this extraordinary marketing effort is the best testimony to LUBICOM Kosher’s strategic abilities.